Next Thursday, June 15, at the Metropolitan Santiago events center, will be held this new version of this event that will bring together national and foreign exponents. “AI: Smarter Marketing or more artificial relationships?” is the name of the XXX Chilean Marketing Congress, organized by ICARE, which will be held on Thursday, June 15 at the Metropolitan Santiago events center, and will feature an outstanding group of national and foreign exhibitors. This year’s main theme will be artificial intelligence (AI) and how it is changing the world of marketing and advertising. “ICARE’s Chilean Marketing Congress has always been characterized by addressing topics of maximum relevance. This year we thought it was very important to focus on artificial intelligence. The developments in this area in recent months, with the rise of generative AI and Large Language Models (LLM), represent one of the most important transformations in the history of mankind. Many authors and leaders place this transformation at the same or higher level of importance than the internet, or as Google’s CEO said some time ago, it is more important than the discovery of fire or electricity”, explained the president of ICARE’s Marketing Circle, Guillermo Ponce. Within the changes that the introduction of AI in marketing will have, Guillermo Ponce highlights that “consumers will be able to learn in a direct and interactive way -as if they were conversing- with a great advisor or guide. The whole logic of digital marketing will be transformed. Great changes and opportunities will also come in commercial and sales management, process automation and efficiency of routine tasks”. The exhibitors Among the speakers at this year’s Chilean Marketing Congress are the economist Sebastián Edwards; the Chief Content Officer at Marketing AI Institute, Mike Kaput; the leader in Data Science, ex-Airbnb, Cuky Pérez; the Microsoft executive, Ezequiel Glinsky; Google executive Deb Reyes; Mastercard executive Luis Araujo; IA Director and co-founder of Seyhan, Pinar Seyhan; creative and innovation leader at Tribal WW, El Feo Revollo; and comedian and screenwriter Fabrizio Copano. In addition, during lunch, attendees will have the opportunity to share and deepen the topics addressed in the meeting with the speakers of the congress, exhibitors of previous editions and members of the ICARE Circle. COORDINATES – Day: Thursday, June 15, 2023. – Time: From 8:30 to 16:00 hrs. – Place: Metropolitan Santiago (Av. San Josemaría Escrivá de Balaguer 5600, Vitacura). – Check more information and register at the official site.
GL events Chile wins the Corporate Sustainability Trophy 2022
The leading company in corporate events, exhibitions and international congresses, GL events Chile, which has a strong commitment to environmental care and community development, received this year, in the 22nd special edition of Corporate Responsibility of the French Week in Chile, the Business Trophy for Sustainability 2022, awarded by the French-Chilean Chamber of Commerce.
Singer Paloma San Basilio will arrive at Metropolitan Santiago this Friday, March 17
The Spanish music star, Paloma San Basilio, returns to Santiago de Chile to delight Chileans with her new tour: “Te lo digo con Música”. She will perform in Santiago on Friday, March 17 at the Metropolitan Santiago convention center, showcasing the greatest hits that have accompanied her throughout most of her career.
Summit SeguridadExpo: The prelude to the largest international security meeting in Chile arrives in December
The most important international security fair in Chile “SeguridadExpo”, to be held in October 2023, is ready to present its prelude, through the International Congress “Summit Security Future 2022 – Preventing and Detecting Threats: Pillars for the Development of a Secure Future”.
