Next Thursday, June 15, at the Metropolitan Santiago events center, will be held this new version of this event that will bring together national and foreign exponents. “AI: Smarter Marketing or more artificial relationships?” is the name of the XXX Chilean Marketing Congress, organized by ICARE, which will be held on Thursday, June 15 at the Metropolitan Santiago events center, and will feature an outstanding group of national and foreign exhibitors. This year’s main theme will be artificial intelligence (AI) and how it is changing the world of marketing and advertising. “ICARE’s Chilean Marketing Congress has always been characterized by addressing topics of maximum relevance. This year we thought it was very important to focus on artificial intelligence. The developments in this area in recent months, with the rise of generative AI and Large Language Models (LLM), represent one of the most important transformations in the history of mankind. Many authors and leaders place this transformation at the same or higher level of importance than the internet, or as Google’s CEO said some time ago, it is more important than the discovery of fire or electricity”, explained the president of ICARE’s Marketing Circle, Guillermo Ponce. Within the changes that the introduction of AI in marketing will have, Guillermo Ponce highlights that “consumers will be able to learn in a direct and interactive way -as if they were conversing- with a great advisor or guide. The whole logic of digital marketing will be transformed. Great changes and opportunities will also come in commercial and sales management, process automation and efficiency of routine tasks”. The exhibitors Among the speakers at this year’s Chilean Marketing Congress are the economist Sebastián Edwards; the Chief Content Officer at Marketing AI Institute, Mike Kaput; the leader in Data Science, ex-Airbnb, Cuky Pérez; the Microsoft executive, Ezequiel Glinsky; Google executive Deb Reyes; Mastercard executive Luis Araujo; IA Director and co-founder of Seyhan, Pinar Seyhan; creative and innovation leader at Tribal WW, El Feo Revollo; and comedian and screenwriter Fabrizio Copano. In addition, during lunch, attendees will have the opportunity to share and deepen the topics addressed in the meeting with the speakers of the congress, exhibitors of previous editions and members of the ICARE Circle. COORDINATES – Day: Thursday, June 15, 2023. – Time: From 8:30 to 16:00 hrs. – Place: Metropolitan Santiago (Av. San Josemaría Escrivá de Balaguer 5600, Vitacura). – Check more information and register at the official site.
Municipality of Vitacura officially hands over the concession of a renowned event center to GL events
As of this Sunday, GL events Chile now has the administration of Metropolitan Santiago, convention center located on Avenida San Josemaría Escrivá de Balaguer, Vitacura.
Chile wins the Pastry America’s Cup 2022: United States (2nd) and Argentina (3rd) completed the podium
Chile won the Copa América de la Pastelería title. With the victory of the host country, represented by Alejandro Espinoza and Javiera Villegas, concludes an intense day in which the American countries were selected for the Pastry World Cup, the prestigious international pastry competition.
With important personalities from the mining sector: Expomin announces official program for the XVII International Congress in Metropolitan Santiago
The International Congress will be held between April 24 and 27 as part of the most important mining exhibition in Latin America. In its new version, the meeting will address topics such as innovation, development, sustainability, competitiveness, employability, gender equity, productive efficiency, renewable energies, digitalization and safety, among others.
