Next Thursday, June 15, at the Metropolitan Santiago events center, will be held this new version of this event that will bring together national and foreign exponents. “AI: Smarter Marketing or more artificial relationships?” is the name of the XXX Chilean Marketing Congress, organized by ICARE, which will be held on Thursday, June 15 at the Metropolitan Santiago events center, and will feature an outstanding group of national and foreign exhibitors. This year’s main theme will be artificial intelligence (AI) and how it is changing the world of marketing and advertising. “ICARE’s Chilean Marketing Congress has always been characterized by addressing topics of maximum relevance. This year we thought it was very important to focus on artificial intelligence. The developments in this area in recent months, with the rise of generative AI and Large Language Models (LLM), represent one of the most important transformations in the history of mankind. Many authors and leaders place this transformation at the same or higher level of importance than the internet, or as Google’s CEO said some time ago, it is more important than the discovery of fire or electricity”, explained the president of ICARE’s Marketing Circle, Guillermo Ponce. Within the changes that the introduction of AI in marketing will have, Guillermo Ponce highlights that “consumers will be able to learn in a direct and interactive way -as if they were conversing- with a great advisor or guide. The whole logic of digital marketing will be transformed. Great changes and opportunities will also come in commercial and sales management, process automation and efficiency of routine tasks”. The exhibitors Among the speakers at this year’s Chilean Marketing Congress are the economist Sebastián Edwards; the Chief Content Officer at Marketing AI Institute, Mike Kaput; the leader in Data Science, ex-Airbnb, Cuky Pérez; the Microsoft executive, Ezequiel Glinsky; Google executive Deb Reyes; Mastercard executive Luis Araujo; IA Director and co-founder of Seyhan, Pinar Seyhan; creative and innovation leader at Tribal WW, El Feo Revollo; and comedian and screenwriter Fabrizio Copano. In addition, during lunch, attendees will have the opportunity to share and deepen the topics addressed in the meeting with the speakers of the congress, exhibitors of previous editions and members of the ICARE Circle. COORDINATES – Day: Thursday, June 15, 2023. – Time: From 8:30 to 16:00 hrs. – Place: Metropolitan Santiago (Av. San Josemaría Escrivá de Balaguer 5600, Vitacura). – Check more information and register at the official site.
Singer Paloma San Basilio will arrive at Metropolitan Santiago this Friday, March 17
The Spanish music star, Paloma San Basilio, returns to Santiago de Chile to delight Chileans with her new tour: “Te lo digo con Música”. She will perform in Santiago on Friday, March 17 at the Metropolitan Santiago convention center, showcasing the greatest hits that have accompanied her throughout most of her career.
The CChC kicked off Construction Week 2023 at Metropolitan Santiago with the participation of President Gabriel Boric
With a call to move forward from “collaboration to action”, the 20th version of the Construction Week was inaugurated on Tuesday, May 16, with the participation of President Gabriel Boric Font, a space oriented to reveal proposals for solutions to the issues facing both the construction sector and the country.
Positive balance of the new edition of Expo Andes 2022
For three days the fair hosted around 70 exhibitors presenting brands from 20 different countries, both private and public, which exhibited the latest trends and solutions for the mountain industry.
